Yoga Jeans® is more than just another denim brand. Yoga Jeans®aims to elevate the way women feel in their own skin. We believe that every single woman should feel beautiful, confident, sexy and comfortable when they wear a pair of jeans. We want to be a reminder of all of that. Yoga Jeans® gives you the freedom of putting on a pair of jeans in the morning and knowing that you look damn good in it.
We equally want to set you free from the limitations jeans sometimes impose. The stretch in our denim allows you to pursue your craziest days without having to worry about your clothes stopping you. You can dance in your Yoga Jeans® if you are happy, you can run to see a loved one if you feel like it or you can simply take a moment out of your day to rebalance yourself during a yoga session if needed.
Yoga Jeans® is for those conscious of the unique link there is between the way we treat our body, and how it treats us back. Practice your asanas wearing your Yoga Jeans® denims, they are filled with good energy, positive karma and were created to help you feel confident, beautiful and at peace. Love your soul and it will love your body. Give yourself the love you deserve.
Co-founder Eric Wazana’s passion for denim was sparked when he was a kid – a kid who refused to accept the status quo. As a teenager, every year before school started, his mom would buy him a new pair of jeans. Eric would immediately start beating them up against the sidewalk, roughing them with sandpaper, and making little tears with scraps of Coca-Cola bottle caps to age them. They weren’t right until they were comfortable and vintage-looking.
From these early experiments in distressing emerged Eric’s love for denim and the idea to create a company of his own. His enthusiasm soon spread to his little brother, Jacob, and before long the two Wazana brothers set out to create the most comfortable jeans in the world.
After studying women’s natural curves and body movements, the Wazana brothers deconstructed traditional denim patterns and fabrics and remade them as a new pair of jeans so comfortable and flexible that a woman could actually practice yoga in them. That’s how Yoga Jeans® was born.
Our mission is to make all women feel beautiful in their jeans. And to achieve that without compromising our ethical values.
Most quality fashion goods are produced in China, East Asia, and South America, however, the Wazana brothers strongly believe in local production and social conscience. They’ve strived against all odds, despite industry standards, to adhere to their principles, which is why they decided that all of their denim styles are to be 100% handcrafted at the Yoga Jeans® production facility in Canada. Manufacturing in Canada allows us at Yoga Jeans® more creativity and better quality control but most importantly, it just feels right.
We are very proud of our factory. Every Yoga Jeans® product is created in our 52 000 square foot facility situated in Saint-Côme Linière, in Quebec, Canada. This proximity allows us to have extended control over quality, production, and ethical standards as well as enabling us to make quick changes when needed. Our employees work every day to make sure that Yoga Jeans® offers the most sustainable and eco-friendly denim products available. It is our daily quest to make the best product all factors combined. Over 90% of the fabric is used in the finished product, and the remainder is recycled. We use organic cotton whenever possible, and our washing formulas have a minimum liquid ratio, typically our water consumption is 50% less than industry standards. Our washing formulas are made of natural enzymes and biodegradable wash agents instead of toxic chemicals that are harmful to the environment, and because all Yoga Jeans® styles are locally made, our carbon footprint is minimal.
Our factory uses energy efficient machinery and lighting. Each garment is individually handcrafted to ensure that quality and environmentally friendly production processes standards are upheld.
We offer great quality products in various washes, styles, fits, sizes and fun colors every season. Our goal is to make sure that every single woman that comes across our product finds a pair of jeans that truly suits her body type and in which she feels absolutely amazing.
Non-Restrictive Pattern: Just like a woman’s body, there are no straight lines in our patterns. This is why Yoga Jeans® embraces your body and acts as a second skin.
Unique Diagonal Stretch: Allows maximum comfort & fluidity!
Shape Memory Denim: You may bend, twist and wear your Yoga Jeans® denim all day long, thanks to this fabric, they will hug your curves no matter what!
Exclusive Multi-Piece Ergonomic Waistband: Unlike other jeans, Yoga Jeans® styles are designed with an exclusive waistband that has real curves just like your body!
Sustainable & Eco-Friendly: Produced ethically, Yoga Jeans® uses environmentally friendly processes & conscious materials from start to finish.
Made in Canada: All Yoga Jeans® products are produced locally in our own facility.